Consumer behaviour shopping habits
Consumers are confronted with unplanned and compulsive shopping behaviours, and there is a bit of a difference with making an impulsive product choice and an unplanned one.
A consumer makes an unplanned purchase because of something in the store, like a point of purchase display stand, it reminds the consumer that they need something. Unplanned purchases are usually made because of a need.
How do retailers encourage consumers to make impulsive purchases?
An impulsive purchase is made spontaneously and costs and consequences do not matter. The consumer gets motivated for the immediate effect of self-gratification.
What a retailer can do:
- Placing certain products next to each other in store.
- Make the consumer feel good. Grab the customer's attention - a special or a giveaway can create very positive feelings.
- Buy one and get one free offer.
- Make it easy for the customer to buy. Give the customer less time to think about the purchase.
- Placing items on a display stand improves the chance of a consumer purchasing the products on display.
Some other interesting facts:
- Touching, feeling and holding the product
- Mirrors in your shop
- Finding specials and bargains
- Talking to the employees
Consumers do not like:
- too many mirrors in the store.
- Long ques
- Being forced to ask and answer silly questions
- Products that are out of stock
- Very high prices
- To crowded store and aisles
Do you know of any more Consumer behaviour shopping habits? Please share your comments here.