Display Stands - How Colours Affect Emotions


Colour is a big part of your display stands graphics. Text and shapes will help create your message, it is colour that will set the tone. Over 84% of consumers identify colour as the primary reason for purchasing a product. Research has shown that consumers make subconscious judgments about a product within 90 seconds of first seeing it. 62% to 90% of their initial assessment is based solely on colour. That is why colour is so important, whether you are designing a display stand for your storefront or for your exhibition stand.

Setting the Mood with Colours

Colours are very much associated with emotion. To produce a graphic that works, you must understand how the shades you choose will be interpreted by your audience. The following guidelines will help you make basic colour choices that will get you best results with your display stands.

Your Primary Colours

Red is a powerful colour that will evoke intense emotions. It is often associated with passion and, when used on objects like roses, can also symbolise love. Red is known to encourage appetite, which is important for food products.

The colour red is frequently used by the restaurant industry. It is also ideal for attracting impulse buys and garnering attention for clearance sales.

Yellow is associated with cheerfulness and warmth emotions. It is a sunny personality is viewed as optimistic and youthful from a marketing perspective. Yellow can stimulate mental processes, the nervous system and communication. Like red, yellow can grab attention. It is often used to show clarity however it tends to make babies cry and can cause eye strain so always use it strategically.

Blue is the colour most closely associated with water and tranquillity. It is often preferred by men and can curb appetites. Blue is frequently used in office settings because it promotes productivity.

Secondary Colours

Orange is viewed as a very exciting and enthusiastic colour. It is considered a warm tone and can signify aggression. Orange is often used in marketing as part of a call to action. Brands who want to show that they are friendly and confident sometimes pick orange as part of their logo design.

Green is best described as a healthy colour. It is used to symbolise both money and nature. In a retail setting, green is sometimes used to create a sense of relaxation and tranquillity. It is also considered a symbol of fertility. Green is frequently used to promote eco-friendly products as well as those focused on wellbeing and healthy living.

Purple is often associated with wealth, wisdom and success. Many kings of the past often wore purple robes as a symbol of their status. In marketing, purple is often the preferred colour for anti-aging and beauty products. It can also represent creativity and calmness.

With these colours you can design the perfect display stands to attract the right people to your display stands. Display stands will up your sales in no time.

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