Successful trade show displays don’t have to cost a fortune to be “best in show”. In fact, many of the best display equipment are those that leave the glitz and glamour behind in favour of clean graphics and a very powerful message. Whether this is your first trade show or you are a seasoned exhibitor, then follow these five tips to ensure your booth is always “best in show”.
Less is more – when it comes to trade show exhibit design, less is truly more. Even if you don’t talk to the attendees, they should still understand your business simply by spending 30 seconds or less on your display equipment. Choose simple graphics that reinforces your brand.
Know your audience – Trade show exhibits can be expensive, and it makes financial sense to use the same booth for each show you attend. However, you can still customize your booth to match your target audience. Banner stands can be used on and off the trade show floor, so when the big exhibit is over, they will make a great addition to your storefront or office.
Be Scan able - you can’t control the environment of a tradeshow, but you can control your clients experience on your website. Adding a QR a (quick response code) to your display takes your client straight to your company website or e-mail list opt-in. thanks to camera phones these days, QR codes are the latest trend in tradeshow booths. Attendees just take a photo of your unique code for a direct link to your business online.
Stand smile and greet everyone who passes by your booth.
Be a show off – don’t let your new product or services get lost with giant display equipment at a tradeshow. Showcase your greatest strengths with colourful banner signs. Place one or two signs at the front of your display to attract attention.
Are you looking for Display Equipment for your tradeshow? Call us on 011 705 3199 to speak to one of our display equipment specialists who will gladly be able to assist you with all your inquiries.