The Definition of merchandising Techniques
Merchandising is an arrangement of products to maximize your sales. Very good merchandising frees up time, makes the selling process much easier, enhances the buying experience for consumers and drives sales growths.
Merchandising techniques include displaying the same merchandise together, using simple, neat and clean displays, enough aisle space, and well-stocked shelves. Attractive display stands of seasonal goods in high traffic also drive higher sales and profits.
The first impression is usually the most important one. Window displays are so important especially in malls with many other retailers. They grab your customer’s attention and bring them into your store. Using proper lighting creates a mood and illuminates the merchandise, especially during peak and holiday seasons. For example, a bakery will display its very beautiful and attractive cakes, and a clothing retailer may display all their most recent and newest fashion trends on display.
The type of store usually dictates the floor and shelf layout. Grocery stores should have enough aisle space for shoppers to move and push their trolleys around and having toddlers around when they are doing their shopping. Retailers may often move items to the front of the shelves to avoid giving the impression of not having enough items on stock.
The end store shelves also known as the end caps or power islands are freestanding display stands strategically placed and situated in a high traffic store area, which draws attention to new and high margin products that are for sale. Taste testing products, product demonstrations and how to training sessions or videos also can highlight certain items and make the customer buying experience just so much more enjoyable.
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